• Today, and for the foreseeable future, everything we do will be broken down and analysed in terms of its environmental and social impact on the world in which we all live.

Every journey or ‘safari’ we create is built around core principles and must deliver on all counts. We believe in service and value but also believe modern luxury travel has a duty of care to protect and conserve for generations to come.

Responsible tourism in developing countries helps sustain and support local communities and environments which otherwise may have little or no way out of the poverty trap. Responsible management of safari camps, game parks and reserves is essential for protecting the world’s most fragile ecosystems and some of its most at risk inhabitants. Sadly, it’s likely that without the money brought in from overseas visitors, many of Africa's animals would by now have fallen foul of poachers or had their habitat destroyed to make way for farms and settlements.

What may well be a fun trip for you makes a huge difference to the local people, the environment and the wildlife it supports.

How does a safari help wildlife?

The safari industry is like all others and has a vested interest in protecting the wildlife and environments that support it. All of the camps we use operate a low volume high yield policy to reduce the impact of visitors to an area and still manage to raise the necessary funds to protect it. Many of them go further; embarking on everything from breeding programs to animal censuses. We believe that these projects are of huge importance and we try to play our part by supporting them.

We do not promote activities with captive non domesticated animals and believe that an authentic wild experience is infinitely superior, giving the animals the space to swim, run or walk away if they choose and behave as an animal should. The only exceptions we make to this are those projects directly involved in promoting animal welfare, such as breeding programs and sanctuaries. All of these projects are regularly scrutinised to ensure that there is no ill treatment of any kind.

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How does it help the people?

We have carefully selected all of the properties we use for their environmental and social responsibility. We are not a charity, however we do feel that we have an obligation to act as responsibly as possible without ‘green-washing’ the issues.

Many of the properties we support are owned by private individuals who actively help support the development of the communities in which their property is located. Their projects may not be big on a global scale, but they have immeasurable benefits on a local level. Typically, projects involve schooling and health care for local adults and children alike.

We also work closely with a few selected conservation groups. These groups can have a much wider effect - often protecting huge areas of land and conserving the wildlife within.

Where possible we recommend low impact camps, many of which are built from reclaimed local material and could be packed up and removed without a trace.

Want to find out more? Call: 01227 753181

Tailor-made doesn't make things more expensive, in fact the price you pay for your itinerary will never be more than if you did all the legwork yourself plus you gain the benefit of our advice and experience for free.

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